Priority One's purpose is to build a vibrant economy that retains and attracts talented, skilled and creative people and the businesses that need them.

Priority One is the economic development organisation covering Tauranga and the Western Bay of Plenty.  The organisation was established by the business community and is half funded by business membership, making it a unique structure for an economic development organisation in New Zealand.  It is also contracted to deliver economic outcomes by Tauranga City and Western Bay of Plenty District councils.

Website: Priority One